Located in the heart of Downtown Appleton, Blue Moon Emporium is a curated marketplace featuring local independent artists and designers. A constantly updated selection of one-of-a-kind jewelry, Wisconsin-themed clothing and goods, quirky home decor, and other handmade wares guarantees an exciting shopping experience, year-round. Find that perfect present, decorate your home or simply take a look around!

227 E. College Ave.

Appleton, WI 54911

(920) 221-6001

Free Shipping for online orders over $50


Tuesday-Friday 11-6

Saturday 11-5

Sunday 12-5




Pick up a piece in her store and owner Cathy Stratton can tell you everything about the artist who made it. A longtime artist/crafter, Cathy believes in supporting local talent in the Fox Cities, as well as building connections throughout the creative community. In Blue Moon Emporium, Cathy can often be found engaging with customers about her latest finds and the unpredictable Wisconsin weather. Originally from California, Cathy currently lives in Appleton with her husband, Mike, and two kids, Sam and Isabel.